Businesses of all sizes find it nearly impossible to be competitive without a web site.
Potential clients ask for your web site address because it gives them a non-invasive way to learn more about you and your business at their leisure.
But a properly designed and developed web site offers more than just products and services. It can be a powerful marketing hub to build your brand and develop a relationship with potential clients by giving insight into your organization’s core values and personality.
The challenge is how to get started.
Here are six steps to help you evaluate what you need to achieve a winning web site. Consider each point before you begin interviewing web design firms.
Professional marketing and design groups should cover these issues and offer to help you work through the process. If they don’t, and immediately refer to package prices, buyer beware. Your web site may not ultimately reflect your company brand and fail to provide your customers what they’re looking for.